Martin Dow is dedicated to improve health and quality of life through innovative health care products. Martin Dow is among the leading pharmaceutical companies who recognize the importance of targeted customers focused marketing. We believe that the key to success is, understanding customers, competition, industry and the trends driving customers’ preferences and decisions. Among more than 500 companies operating in Pakistan, Martin Dow is reckoned as a purely market oriented pharmaceutical company, not only by the medical community but also by our contemporaries. This recognition is the reflection of our clear and ethical marketing approach. Currently, the company is structured in three Business Units with dedicated teams of Product Managers and Sales personnel. These Business units are focused on different therapeutic segments like Orthopaedics, Nephrology, Internal Medicine, Dermatology, Diabetology, Paediatrics, Neurology, Neurosurgery and Pulmonology. Fourth Business Unit is about to be launched which will focus on rest of the growing therapeutic segments. The company aims to become Leader in these therapeutic areas. The product management process at Martin Dow is driven through extensive market research. A highly qualified team of young and forward – looking marketers is the main driving force of our marketing department. This team keeps close eye on changing market dynamics and come up with innovative ideas to enhance company’s share in related segments. A well trained and committed sales force comprising more than 150 Territory Executives is involved in ethical promotion by using numerous marketing vehicles to present our products to prospective customers in all big and small towns of Pakistan. This sales force is supervised by well groomed team of more than 30 Area and Sales Managers. Martin Dow firmly believes in training and development of our field force. According to the need, in-house and outsource training programs are arranged on regular basis. Another distinguishing feature of Martin Dow is its extensive contribution towards sponsoring academic activities in all major segments. We are expected to be among the major companions in different seminars, conferences and workshops organized by related specialties.